From concept to experience design
to illuminate the brand

Industry

Fashion & Luxury

Services

Brand Positioning & Purpose, Content & Experience design, Corporate Storytelling, Creativity & Multichannel Storytelling, Innovation Design & Advisory, Interactive & Immersive Media, Strategy & Innovation, Visual Identity & Experience Design

Target

Reposition the brand, moving beyond its exclusive association with the vase, and bring it closer to the world of light design through targeted actions, while enhancing the contract offering.

Idea

Through immersive installations, VENINI expresses and reinforces its connection with light and art, offering customised, contemporary and engaging experiences. From the Salone del Mobile to Downtown Design in Dubai and Riyadh, the brand strengthens its international presence and positioning in art lighting.