The new e-commerce platform, integrated with the company’s management system, serves as a sales channel both for end consumers and for retail stores, agents, and Armani Dolci boutiques, enabling them to place orders and check product availability in real time. Designed with a tailor-made approach that puts user experience and stakeholder needs at the center, the e-commerce integrates marketing automation tools—from mass mailing to personalized communications—that independently generate conversions, alongside those achieved through Google campaigns.