For a brand
that wants to make its mark on social media.
Bring out the DNA of Euromaster (Michelin Group), positioning it distinctly on social media compared to direct competitors and independent operators, and expand the target audience.
Clear, accessible content—delivered with a professional yet ironic and empathetic tone—supports a social strategy focused on transparent dialogue and strengthening relationships with the community. The strategy also includes infiltration marketing activities, with dedicated accounts engaging in interest-based groups and conveying promotional messages through subtle micro-influencing actions designed to generate positive brand impact within the environments most frequented by the target audience.
