An immersive experience to give shape to what does not yet exist.
Translate the value of the CVA building project into an experiential form for the local territory, through a narrative capable of making an as-yet-unbuilt work tangible, while strengthening the legitimacy and impact of its strategic choices.
A stand conceived as an integrated, two-level experience. On one side, a highly immersive institutional video in which 3D animations—generated by an AI agent trained on floor plans and technical documentation—were integrated into real footage of the surrounding environment, offering a concrete and evocative vision of the project. On the other, an interactive experience based on interaction design: through motion sensors connected to a large immersive screen, visitors could activate the symbolic generation of energy by approaching the screen and performing specific gestures. An intuitive, accessible, and engaging interaction, designed to reinforce the connection between technological innovation, sustainability, and territorial impact.
Hidoly has devised a social media strategy for Venini, blending artisanal heritage with digital innovation through high-impact communication.
