Jewellery comes to town: FOOH content for Salvini

Industry
Fashion & Luxury
Services
AI Tools & Generative AI Application, App & Web Development, Brand Governance & Architecture, Content & Experience design, Corporate Storytelling, Creativity & Multichannel Storytelling, CRO & UX Optimization, Dashboarding & KPI Tracking, Data Integration & Custom Platform, Data Strategy & CRM Activation, Martech Integration & Automation, Performance intelligence, Predictive Analytics, Strategy & Innovation, Tech & Digital products, Visual Identity & Experience Design

Target

Bring the new “Italian Contemporary Jewelry” identity into the heart of Italian cities, creating content designed to attract, surprise, and spark conversation.

Idea

We conceived and produced a series of 3D FOOH-style contents, bringing Salvini’s collections to life as protagonists of striking urban scenarios. A physical–digital extension of the brand, designed to generate strong visual impact and reinforce the new positioning.

Impact

  • High level of memorability
  • Viral content on social media
  • Strengthening the contemporary perception of the brand
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