A campaign that cannot be ignored.

Industry

Education & Training

Services

Brand Positioning & Purpose, Content & Experience design, Corporate Storytelling, Creativity & Multichannel Storytelling, Omnichannel Communication Strategy, , Strategy & Innovation, Video Strategy (short content, ADV, AI generated), Visual Identity & Experience Design

Target

Raise public awareness around the issue of animal abandonment and promote support for the organization’s activities through two campaigns designed to generate attention and engagement.

Idea

An integrated project combining traditional advertising and urban guerrilla actions, built around strong, visually distinctive messages. The tone—direct yet empathetic—made the message clear and powerful, encouraging spontaneous sharing and emotional involvement. Two distinct yet complementary campaigns: the first focused on raising awareness about animal abandonment; the second, more institutional in nature, designed to highlight the organization’s commitment and activities through targeted fundraising communication.