Traditional flavour,
new digital identity

Industry
Food & Beverage
Services
App & Web Development, Brand Positioning & Purpose, Content & Experience design, Corporate Storytelling, Creativity & Multichannel Storytelling, Insight, Benchmarking & Predictive Modeling, Martech Integration & Automation, Omnichannel Communication Strategy, Performance intelligence, Performance Marketing, , Strategy & Innovation, Tech & Digital products, Visual Identity & Experience Design

Target

Strengthen the digital presence of Lenti (Amadori Group) through an integrated ecosystem of website and social channels, increasing visibility and engagement via targeted content and SEO activities.

Idea

Develop a website that expresses the brand’s new positioning, integrating marketing automation and segmentation tools to build a solid, ongoing relationship with the community. In parallel, design and execute a structured, coordinated social media plan to expand brand visibility and reinforce dialogue with audiences. All activities are supported by an SEO strategy, structured into two editorial projects, designed to elevate brand perception and optimize all digital touchpoints in an integrated way.

Lenti magazine

0
Articles
0
Recipes
+
0
MLN
views

positioning on the first page of Google for strategic search terms

listed by Gambero Rosso in the 2023 Guide to Great Cured Meats as one of the most interesting educational spaces

SEO

+
0
%
improvement in average ranking for the keyword “supply chain” within three months
+
0
%
improvement in average ranking for the keyword “baked ham” within three months
0
%
average quarterly ER on Instagram
0
%
average quarterly ER on Facebook
Learn more

Need More?

Let's talk.

Need More?

Let's talk.

Want to know more?

Learn More

Contact us
keyboard_arrow_up